We had a vibrant membership meeting at the Crown Plaza hotel on November 2nd. The highlight was the keynote speaker, David Lupberger, a remodeling business coach. He works specifically with businesses in the remodeling industry to help them become more successful and profitable. David’s presentation focused on building systems within our organizations to save time, create efficiency and grow business.
David kicked off the evening by asking a simple question to the remodeling professionals in the room: “How many jobs are you actually doing?” Answers averaged from four to seven including tasks such as marketing, accounting, HR and hiring, and, last, but not least, talking to new customers to grow their business.
David then went on to suggest that each employee have a written job description that details what they should be doing. By working collaboratively with each team member to define their job, “buy-in” is created and it becomes clear what each person must do to succeed. Once each position has been clearly defined and an organizational chart for the business created, the next goal is to create an operations and policy manual with detailed, step-by-step instructions for each task.Business owners need to think about what their time is worth – a specific dollar amount - and if they can be paying someone to get tasks done in less time and for less money that it “costs” for the business owner to do. For example, would outsourcing accounting, marketing or social media be more effective and efficient? By hiring the right people, even part-time staff, then time becomes available to accomplish the job that owners should be doing: growing their business.
It all sounds simple, but although business owners may see the value in defining roles and responsibilities as well as having an operations and procedures manual, the TIME it would take to create this system seems overwhelming. Looking around the room, the audience acknowledged that they each wore “too many hats” and that these systems would be very helpful, but where to start? David offered our EM NARI members a solution by offering them with a manual that contains 21 construction-specific job descriptions that company owners can use to short-cut the creation of written position descriptions for their own company. The manual was emailed to attendees who provided their business cards. If you would like to receive a copy, send an email to: amy@studioAmarketing.com.
The bottom line is that, although creating these systems takes time in the short term (and much less time thanks to David’s manual), the benefits are overwhelming:
Learn more about David Lupburger at www.remodelforce.com.