The May EM NARI membership meeting was packed with important information for remodelers! David Lupberger returned to discuss how to Identify and Qualify Your Best Customers. He shared important tactics for targeting the right clients and projects for your business. He also covered important marketing messages including strategies for creating a “funnel” for sales leads. One tip he offered – as you think about branding your business – ask your best clients to help you with your marketing message. If you know why they worked with you and the benefits they received, you will be on your way to crafting your marketing message. Finally, Lupberger discussed the importance of qualifying leads and the art of saying “no.” Attendees left armed with questions to ask of potential clients to determine if they are serious prospects AND a good fit for your company. Special thanks to The Granite Group / The Ultimate Bath Store for sponsoring dinner.
Also that evening, we recognized two new NARI Certified professionals! Congratulations to Marc Forest (CLC) of Archambault Construction and Steve Iacaboni (CRPM) of Morse Constructions! And during our evening announcements, Bill Farnsworth led a lively discussion about NARI Certifications. Members engaged in a thoughtful conversation about the benefits of being NARI Certified – and how we can think creatively about offering the certification study groups to an even larger audience. Thanks to everyone who shared their thoughts with us!
In May we also offered an afternoon educational seminar sponsored by Mason and Mason Insurance. Megan Taylor of Taylor HR Group shared important information about the hiring process including: offer letters, restrictive covenants, background checks, employment verification and payroll set up. Workplace policies and benefits were also discussed. Megan also shared information about the equally important “off-boarding” process when an employee leaves – with important details around practices for terminating an employee.